Products I Love – February 2013
by G.B. Oliver I love smart and innovative product design for many reasons. One, it is inspiring. Two, it always gets publicity. Three, social media followers love spreading the word. Four, it sells! I...
View ArticleWill a Blog Help Your Business?
by G.B. Oliver I get this question a lot, “will a blog help my business?” And my answer is always the same, “it depends”. Let me explain. Facts About Blogging 1. It is Time Consuming – you have to...
View ArticleAre Your Keywords Covering All Aspects of the English Language?
by G.B. Oliver When you are adding tags and keywords to your website, shop, product listings, and so forth, are you considering all variations of the English language? As you are aware, the English...
View ArticleBe Careful About Sharing Your “Success” Tips – Your Competition is Listening
by G.B. Oliver I was on one a popular online store’s forums the other day where sellers talk to each other and share information. Here, I frequently see sellers who make grand declarations such as...
View ArticleMy Latest Pinterest Marketing Tip
by G.B. Oliver I am not sure if your business is using the popular image gallery, Pinterest, but since it is free, you may want to consider it. How it works, in a nutshell, is if one of your products...
View ArticleOnline Stores I Love – Harabu House
by G.B. Oliver One of the things I try to do with my blog is frequently point out Marketing I Love and Products I Love, but today I am actually going to talk about an Online Store I Love. The store is...
View ArticleGoogle Trends – Product Search Phrases On The Rise
by G.B. Oliver ★ THIS BLOG POST MADE NY TIMES SMALL BUSINESS, BEST OF THE WEEK I love looking at Google Trends and seeing which search phrases are popular, but also which ones are on the rise. The...
View Article6 Major Online Retailers Now Selling Indie, Handmade & Vintage Products
by G.B. Oliver As many people know, the online marketplace Etsy, started a wholesale business in order to get its vendors’ products into more store fronts in addition to their huge online presence....
View Article4 Social Media Sites You May Not Be Using … But Should
by G.B. Oliver ★ THIS BLOG POST MADE THE NY TIMES – THIS WEEK IN SMALL BUSINESS When you think social media, the top sites always come up Facebook (750 million users), Twitter (250 million users),...
View ArticleProduct Photography I Love – March Edition
by G.B. Oliver I love great photography. It really does help sell a product. Here are some favorites I found, and I will explain (in case it’s not obvious) what works that makes this a photo that...
View ArticleKeep Your Shop Categories Attune to Seasonal Buying Habits
by G.B. Oliver As you know, your shop categories, whether on your own website or a major marketplace, are also picked up by search engines. Therefore, are they carved in stone or do you alter them...
View Article4 Tips to Ensure Customers Stay on Your Email List
by G.B. Oliver One of the biggest revenue streams for any online business is repeat customers. Once someone has bought from you, if they are happy, it would seem obvious that they would likely buy from...
View ArticleProducts I Love – February 2013
by G.B. Oliver I love smart and innovative product design for many reasons. One, it is inspiring. Two, it always gets publicity. Three, social media followers love spreading the word. Four, it sells! I...
View ArticleWill a Blog Help Your Business?
by G.B. Oliver I get this question a lot, “will a blog help my business?” And my answer is always the same, “it depends”. Let me explain. Facts About Blogging 1. It is Time Consuming – you have to...
View ArticleHas Your Business Considered the Cost-Effective, Lucrative Shopping Mall Kiosk?
by G.B. Oliver I know that I predominantly talk about how to sell online on my blog, but I came across an interesting article in the New York Times last week called Tiny Mall Kiosks Make a Surprisingly...
View Article5 Major Brands Who Will Buy Your Product Ideas
by G.B. Oliver Have a great idea for a product, but do not have the skills and/or resources to take them to market? There are many companies that would love to hear your innovative product ideas and...
View ArticleIs Your Online Shop Taking Advantage of the Summer Rush?
by G.B. Oliver When looking at the top retailers online, I noticed one reoccurring theme that you may want to add to your shop – and it is “Summer“. Every major store right now is promoting summer...
View ArticleMarketing Articles You Need to Read
by G.B. Oliver I have to step away from the blog for a week to work on a marketing project, so I thought I would post some articles I wrote earlier this year that are worth a re-read. Feel free to look...
View ArticleWake-up Call – Be Careful About Sharing Your “Success” Tips … Your...
by G.B. Oliver I was on one a popular online store’s forums the other day where sellers talk to each other and share information. Here, I frequently see sellers who make grand declarations such as...
View ArticleWhy The Wrong Advice Can Really Hurt Your Business
by G.B. Oliver I have seen too many cases of small businesses seeking the advice of non-marketing professionals about their shop and products. While I understand your frustration at not selling, you...
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